Heavweight Type Punch

Was in a metal shop today, for reasons to be discussed next week. Saw this in a corner: the world's biggest tape label maker? It punches capitals on a 2-inch-wide strip of steel ribbon (spool's at the top of the wheel; reflection in mirror seen behind; copper tube is adjacent "art").

Check out the wheel's options for fine setting (SPACE, FINISH, START) and glyphs (– or &, your choice).

Senior member of the HM board denied an initial request to acquire the item. We'll see. The thing would pay for itself in no time at all...